MARKETING CLOUD

Marketing Cloud journeys powered by real commerce and service signals

Lifecycle and transactional journeys triggered by real behaviour, not static lists.

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The best journeys respond to what customers actually do. Ludx Digital wires Marketing Cloud to live service and commerce signals on a clean data and consent foundation, so personalisation is both relevant and responsible.

THE PROBLEM

Marketing teams need real behavioural triggers, not static lists.

  • Journeys run on stale segments instead of live commerce and service events.
  • Data Extension, ContactKey, and consent strategy is improvised, creating deliverability and compliance risk.
  • Marketing, service, and commerce act on different versions of the customer.
THE LUDX DIGITAL APPROACH

We connect Marketing Cloud to the events that matter — orders, cases, feedback, and profile changes — and build a clean Data Extension and consent foundation so journeys are personalised, compliant, and measurable.

Capabilities

  • Journey Builder design and implementation
  • Customer lifecycle and post-purchase journey automation
  • CSAT and feedback email journeys
  • Data Extension and ContactKey strategy
  • Marketing Cloud Connect setup and optimisation
  • Subscriber, consent, suppression, and bounce logic
  • Personalised journeys using service, commerce, and profile data
  • Journey QA, deliverability readiness, and reporting
TYPICAL USE CASES

Where Marketing Cloud Journeys delivers value

  • Event-triggered lifecycle

    Commerce and service events trigger timely, personalised journeys instead of batch sends.

  • Feedback journeys

    CSAT/NPS journeys timed to service interactions, with results captured back in Salesforce.

  • Consent-aware personalisation

    Clean ContactKey, consent, and suppression logic underpinning every journey.

TECHNICAL CONSIDERATIONS
  • Data Extension model and ContactKey strategy
  • Marketing Cloud Connect and synced data sources
  • Consent, preference, suppression, and bounce handling
  • Triggered and transactional journey patterns
  • Deliverability, QA, and reporting

Related Salesforce clouds

  • Service Cloud
  • Commerce Cloud
  • Data Cloud
RELATED SERVICES

Services that work well together

SERVICE CLOUD

Service Cloud Automation

Case management, routing, messaging, and feedback automation that connects to the customer profile.

Explore
DATA CLOUD

Data Cloud / Customer Intelligence

A unified, consent-aware customer profile — the foundation for personalisation and AI.

Explore
COMMERCE CLOUD

Salesforce Commerce Cloud

Frictionless B2B and B2C commerce that connects storefront, account, order, service, and marketing data.

Explore

Ready to make Salesforce more intelligent?

Book a focused discovery call to identify where AI, commerce, service, marketing, and data can work harder in your Salesforce estate.

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